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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Belvedere Tiburon California

Tom Johnston Is The Smart Choice For SEO

Professional SEO can benefit your company in a number of ways. SEO can generate leads, increase web traffic for your site, and deliver an improved user experience. However, bad quality SEO may be damaging to your site. Tom Johnston offers the expert SEO services that you require. Johnston is definitely an experienced professional which has been operating in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you select to work with Johnston, you’ll obtain the SEO services you need.

Johnston takes a three-step procedure for SEO. On-page optimization is step one of the process. This method involves making changes into a site as a way to improve its search engine ranking positions. On-page optimization can present search engines like yahoo what your site needs to be ranking for. There are numerous on-page optimization techniques that will improve your site’s rankings, like creating SEO-friendly content for the site.

The 2nd step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the main aspects of off-page optimization is backlink building. Off-page optimization is a method to show search engines like google that your website is a trustworthy way to obtain information.

The 3rd step is local seo. This is necessary for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is important as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll be capable of getting the help that you require. Your contract can be adjusted when needed.

You’ll receive monthly ranking reports, which will enable you to find out how your website is performing. This will enable you to see which keyphrases are yielding the greatest results. It will also show you the way your search rankings have been improving from month to month.

Google Analytics is going to be attached to your web site, which means it will be easier that you should monitor the traffic your site is receiving. You’ll likewise be able to discover what number of the visitors to your website have realized your blog via search engines.

If you’re considering working with Tom Johnston, you can contact him for the free video analysis of your own site. The analysis will also compare your website to competing sites. Because this consultation will be totally free, there is no cause of you do not to make the most of it.

It’s necessary for your business to get optimized for search engines like google. Strong SEO is crucial to the health of any organization. Whether you run a sizable national company or a small, locally-based company, you can rely on Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com for more information.

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