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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Bella Vista California

Tom Johnston Can Be Your Smart Choice For SEO

Professional SEO will benefit your organization in many ways. SEO can generate leads, increase web traffic to your site, and deliver an improved user experience. However, poor quality SEO could be damaging to the site. Tom Johnston can offer the expert Search marketing services you need. Johnston is undoubtedly an experienced professional which has been operating in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to do business with Johnston, you’ll get the Search engine optimization services you will need.

Johnston takes a three-step method of SEO. On-page optimization is the first task from the process. This technique involves making changes to your site so that you can improve its search engine rankings. On-page optimization can display search engines what your site needs to be ranking for. There are numerous on-page optimization techniques that can increase your site’s rankings, such as creating SEO-friendly content to your site.

The 2nd step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of many elements of off-page optimization is building links. Off-page optimization is a method to show search engines like yahoo that your internet site is a reliable supply of information.

Your third step is local search engine optimization. This is certainly essential for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is vital too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll be capable of getting the support you need. Your contract may be adjusted as required.

You’ll receive monthly ranking reports, which will help you to discover how your website is performing. This will assist you to see which search terms are yielding ideal results. It will demonstrate the way your search rankings are already improving from month to month.

Google Analytics will be installed on your site, which suggests it will be simpler that you can monitor the traffic your internet site is receiving. You’ll also be able to discover what number of the people to your website are finding your web site via search engines like yahoo.

If you’re enthusiastic about utilizing Tom Johnston, you can contact him for any free video analysis of your own site. The analysis will even compare your site to competing sites. As this consultation will probably be totally free, there is not any basis for you not to benefit from it.

It’s vital for your small business to get optimized for search engines. Strong SEO is important to the health of any organization. Whether you manage a big national company or even a small, locally-based company, you can rely Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com for more information.

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