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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Barstow California

Tom Johnston Can Be Your Smart Choice For SEO

Professional SEO will manage to benefit your business in several ways. SEO can generate leads, get more traffic in your site, and deliver an improved user experience. However, sub-standard SEO may be damaging for your site. Tom Johnston provides the expert Search marketing services you need. Johnston is definitely an experienced professional which has been employed in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you choose to work alongside Johnston, you’ll obtain the Search engine optimization services you will need.

Johnston needs a three-step procedure for SEO. On-page optimization is the first step of your process. This process involves making changes to some site to be able to improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your blog ought to be ranking for. There are numerous on-page optimization techniques that could enhance your site’s rankings, like creating SEO-friendly content for the site.

Another step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the many aspects of off-page optimization is link-building. Off-page optimization is ways to show search engines like google that your site is a trustworthy source of information.

The next step is local seo. This can be required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is important as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll be capable of getting the assistance you need. Your contract can be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to observe how your website is performing. This will allow you to see which search terms are yielding the greatest results. It will likewise demonstrate how your search rankings are already improving from month to month.

Google Analytics will probably be set up on your web site, which means it will be easier that you can monitor the traffic your internet site is receiving. You’ll likewise be able to find out how many of the visitors to your website have found your website via search engines.

If you’re interested in working with Tom Johnston, you may contact him to get a free video analysis of your site. The analysis will also compare your blog to competing sites. Because this consultation will be free of charge, there is absolutely no basis for you do not to take advantage of it.

It’s necessary for your company being optimized for search engines. Strong SEO is essential to the healthiness of any company. Whether you manage a large national company or possibly a small, locally-based company, you can trust Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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  • 34.693608
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  • San Bernardino
  • Barstow
  • California
  • CA