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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Banning California
Tom Johnston Is Your Best Option For SEO
Professional SEO can benefit your small business in many ways. SEO can generate leads, increase web traffic to the site, and deliver a greater user experience. However, poor quality SEO might be damaging in your site. Tom Johnston provides the expert Search engine optimization services that you desire. Johnston is an experienced professional which has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you select to work with Johnston, you’ll get the SEO services you require.
Johnston takes a three-step procedure for SEO. On-page optimization is the initial step from the process. This process involves making changes to your site as a way to improve its search engine results. On-page optimization can present search engines like yahoo what your web site must be ranking for. There are many on-page optimization techniques that may boost your site’s rankings, including creating SEO-friendly content for your personal site.
Another step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the primary aspects of off-page optimization is backlink building. Off-page optimization is a means to show search engine listings that your website is a reliable method to obtain information.
The next step is local search engine marketing. This is certainly necessary for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is essential at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance from the short-term or long-term help, you’ll can get the help that you desire. Your contract might be adjusted as needed.
You’ll receive monthly ranking reports, which will help you to find out how your site is performing. This will assist you to see which keyphrases are yielding ideal results. It will explain to you how your search rankings have been improving from month to month.
Google Analytics is going to be placed on your blog, which implies it will be easier so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to view what number of the people to your website have realized your blog via search engines like google.
If you’re considering working together with Tom Johnston, you can contact him for any free video analysis of the site. The analysis may also compare your blog to competing sites. As this consultation will be totally free, there is no basis for you not to make the most of it.
It’s necessary for your small business to get optimized for search engines like yahoo. Strong SEO is vital to the health of any business. Whether you operate a sizable national company or even a small, locally-based company, you can trust Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com for more information.
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