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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Baker California

Tom Johnston Is The Most Suitable Choice For SEO

Professional SEO will manage to benefit your company in numerous ways. SEO can generate leads, increase targeted traffic to the site, and deliver an improved user experience. However, sub-standard SEO may be damaging to the site. Tom Johnston provides the expert Search marketing services that you need. Johnston is definitely an experienced professional which has been doing work in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small companies to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you choose to work with Johnston, you’ll have the Search marketing services you will need.

Johnston needs a three-step procedure for SEO. On-page optimization is step one of the process. This procedure involves making changes to some site in order to improve its search engine ranking positions. On-page optimization can display search engines like yahoo what your web site must be ranking for. There are several on-page optimization techniques that can improve your site’s rankings, for example creating SEO-friendly content to your site.

Another step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the primary components of off-page optimization is link-building. Off-page optimization is a means to show search engines like yahoo that your site is a reliable method to obtain information.

The 3rd step is local search engine optimisation. This is certainly necessary for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is crucial also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll be able to get the help that you need. Your contract might be adjusted when needed.

You’ll receive monthly ranking reports, which will assist you to discover how your site is performing. This will allow you to see which keyphrases are yielding the greatest results. It will likewise explain to you the way your search rankings have already been improving from month to month.

Google Analytics will be attached to your blog, meaning it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to find out what percentage of the website visitors to your site have realized your web site via search engines.

If you’re considering working with Tom Johnston, it is possible to contact him for a free video analysis of your own site. The analysis will even compare your website to competing sites. Since this consultation will probably be totally free, there is no basis for you do not to take advantage of it.

It’s important for your business being optimized for search engine listings. Strong SEO is essential to the healthiness of any company. Whether you run a sizable national company or perhaps a small, locally-based company, you can rely Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to find out more.

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  • 35.445323
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  • San Bernardino
  • Baker
  • California
  • CA