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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Badger California

Tom Johnston Is The Best Option For SEO

Professional SEO will manage to benefit your company in a number of ways. SEO can generate leads, get more traffic for your site, and deliver an improved user experience. However, bad quality SEO might be damaging to your site. Tom Johnston provides the expert Search marketing services that you need. Johnston is definitely an experienced professional that has been operating in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll get the SEO services you need.

Johnston takes a three-step strategy to SEO. On-page optimization is the first step of the process. This procedure involves making changes to a site so that you can improve its search engine results. On-page optimization is capable of showing the major search engines what your website must be ranking for. There are several on-page optimization techniques that will boost your site’s rankings, including creating SEO-friendly content for the site.

Another step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of many aspects of off-page optimization is link-building. Off-page optimization is a way to show search engines like yahoo that your internet site is a trustworthy supply of information.

The next step is local search engine optimization. This can be important for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is important also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll be able to get the assistance that you desire. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to discover how your internet site is performing. This will allow you to see which keyphrases are yielding greatest results. It will also explain to you the way your search rankings have already been improving from month to month.

Google Analytics is going to be placed on your website, which implies it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to discover what percentage of the people to your blog have realized your blog via search engines like google.

If you’re enthusiastic about dealing with Tom Johnston, you may contact him for a free video analysis of the site. The analysis will likely compare your blog to competing sites. Simply because this consultation will be absolutely free, there is no basis for you not to make the most of it.

It’s important for your organization being optimized for search engine listings. Strong SEO is vital to the fitness of any organization. Whether you have a big national company or a small, locally-based company, you can rely on Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com for more information.

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