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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Arvin California

      Tom Johnston Will Be Your Best Choice For SEO

      Professional SEO will manage to benefit your company in several ways. SEO can generate leads, increase targeted traffic for your site, and deliver an improved user experience. However, sub-standard SEO can be damaging to the site. Tom Johnston provides the expert Search engine optimization services that you require. Johnston is surely an experienced professional which has been employed in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small companies to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you select to work with Johnston, you’ll have the Search marketing services you need.

      Johnston takes a three-step method of SEO. On-page optimization is the first task from the process. This method involves making changes to your site in order to improve its search engine rankings. On-page optimization can present search engines like Google what your web site should be ranking for. There are lots of on-page optimization techniques that will enhance your site’s rankings, including creating SEO-friendly content for your site.

      The second step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of many elements of off-page optimization is link building. Off-page optimization is a means to show search engine listings that your internet site is a trustworthy source of information.

      Your third step is local seo. This is required for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll can get the help that you require. Your contract might be adjusted when necessary.

      You’ll receive monthly ranking reports, which will help you to discover how your website is performing. This will help you to see which search phrases are yielding the best results. It will likewise reveal to you how your search rankings have already been improving from month to month.

      Google Analytics is going to be attached to your blog, which suggests it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to find out what number of the website visitors to your site are finding your website via search engines like yahoo.

      If you’re interested in working with Tom Johnston, you can contact him for a free video analysis of the site. The analysis will also compare your website to competing sites. Because this consultation will likely be totally free, there is not any reason for you not to take full advantage of it.

      It’s necessary for your small business to become optimized for search engines like google. Strong SEO is vital to the fitness of any business. Whether you have a large national company or a small, locally-based company, you can rely Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to find out more.

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      • CA