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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Arvin California

Tom Johnston Will Be Your Smart Choice For SEO

Professional SEO can benefit your small business in a number of ways. SEO can generate leads, increase traffic to the site, and deliver an improved user experience. However, bad quality SEO can be damaging to the site. Tom Johnston offers the expert Search marketing services that you desire. Johnston is undoubtedly an experienced professional that has been operating in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll have the SEO services you need.

Johnston has a three-step procedure for SEO. On-page optimization is the initial step from the process. This procedure involves making changes to some site in order to improve its search engine rankings. On-page optimization can show search engines like Google what your website needs to be ranking for. There are several on-page optimization techniques that could enhance your site’s rankings, including creating SEO-friendly content for your site.

The 2nd step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the many aspects of off-page optimization is building links. Off-page optimization is a means to show search engines like yahoo that your website is a reliable supply of information.

The 3rd step is local search engine optimisation. This is certainly necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is important at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance within the short-term or long term help, you’ll get the assistance that you require. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to see how your internet site is performing. This will enable you to see which search terms are yielding greatest results. It will likewise demonstrate the way your search rankings have already been improving from month to month.

Google Analytics will be set up on your web site, which implies it will be simpler that you can monitor the traffic your internet site is receiving. You’ll likewise be able to view how many of the website visitors to your blog are discovering your site via search engine listings.

If you’re enthusiastic about dealing with Tom Johnston, you may contact him to get a free video analysis of the site. The analysis will also compare your web site to competing sites. Simply because this consultation will be absolutely free, there is no cause of you not to benefit from it.

It’s necessary for your small business to become optimized for search engines like yahoo. Strong SEO is crucial to the fitness of any organization. Whether you run a large national company or even a small, locally-based company, you can depend on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com for more information.

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