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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Arnold California

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO will manage to benefit your business in a number of ways. SEO can generate leads, increase targeted traffic to the site, and deliver a better user experience. However, low quality SEO may be damaging for your site. Tom Johnston can provide the expert Search marketing services that you desire. Johnston is definitely an experienced professional that has been working in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you choose to work alongside Johnston, you’ll receive the Search marketing services you will need.

Johnston needs a three-step approach to SEO. On-page optimization is the initial step of the process. This technique involves making changes to some site in order to improve its search engine results. On-page optimization can show search engines like Google what your site needs to be ranking for. There are several on-page optimization techniques that can improve your site’s rankings, such as creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the main aspects of off-page optimization is building links. Off-page optimization is a way to show search engine listings that your website is a trustworthy supply of information.

The 3rd step is local search engine marketing. This is certainly necessary for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is vital as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll be able to get the assistance that you desire. Your contract can be adjusted as required.

You’ll receive monthly ranking reports, which will enable you to see how your website is performing. This will allow you to see which search terms are yielding ideal results. It will likewise demonstrate how your search rankings have already been improving from month to month.

Google Analytics will likely be placed on your blog, which suggests it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to view how many of the website visitors to your site have found your blog via search engines like google.

If you’re enthusiastic about working with Tom Johnston, you may contact him for a free video analysis of your site. The analysis will also compare your website to competing sites. Because this consultation will likely be free of charge, there is no basis for you not to make the most of it.

It’s necessary for your organization being optimized for search engines like google. Strong SEO is essential to the health of any organization. Whether you manage a sizable national company or a small, locally-based company, you can depend on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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