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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Aptos California

      Tom Johnston Is Your Most Suitable Choice For SEO

      Professional SEO will benefit your company in numerous ways. SEO can generate leads, get more traffic for your site, and deliver a better user experience. However, low quality SEO can be damaging for your site. Tom Johnston can offer the expert SEO services that you need. Johnston is an experienced professional which has been working in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small companies to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you select to work alongside Johnston, you’ll get the Search engine optimization services you require.

      Johnston takes a three-step method of SEO. On-page optimization is the first step of the process. This technique involves making changes to your site in order to improve its search engine ranking positions. On-page optimization can show search engines like yahoo what your site needs to be ranking for. There are lots of on-page optimization techniques that could improve your site’s rankings, for example creating SEO-friendly content for your personal site.

      The second step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of many elements of off-page optimization is link building. Off-page optimization is a means to show search engines that your site is a trustworthy method to obtain information.

      The third step is local search engine optimisation. This really is necessary for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is essential also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll can get the support that you need. Your contract could be adjusted as required.

      You’ll receive monthly ranking reports, which will help you to discover how your internet site is performing. This will help you to see which search terms are yielding ideal results. It will demonstrate how your search rankings are already improving from month to month.

      Google Analytics is going to be attached to your website, meaning it will be simpler that you can monitor the traffic your website is receiving. You’ll also be able to see what percentage of the targeted traffic to your website are finding your website via search engines.

      If you’re interested in dealing with Tom Johnston, it is possible to contact him for a free video analysis of your own site. The analysis will also compare your site to competing sites. As this consultation will probably be free of charge, there is not any basis for you do not to make the most of it.

      It’s vital for your organization to get optimized for search engine listings. Strong SEO is vital to the health of any organization. Whether you have a large national company or perhaps a small, locally-based company, you can depend on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to learn more.

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      • Serp (Search Engine Ranking Results Page)
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      • On Page Optimziation
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      • GMB Listings
      • 3 Map Pack
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      • Bing
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      • SEO Consultant Services
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      • Cost
      • Affordable
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      • Cheap
      • Non Expensive
      • Web
      • Organic
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      • Packages
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      • Profesional
      • Mobile & Phone
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      • Shopify
      • Wix
      • SE
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      • Local
      • GEO
      • 37.05297
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      • Santa Cruz
      • Aptos
      • California
      • CA