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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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California

Local SEO Marketing Company Serving Apple Valley California

Tom Johnston Will Be Your Smart Choice For SEO

Professional SEO may benefit your business in numerous ways. SEO can generate leads, increase targeted traffic to your site, and deliver an improved user experience. However, sub-standard SEO can be damaging in your site. Tom Johnston can offer the expert SEO services that you need. Johnston is surely an experienced professional that has been doing work in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to do business with Johnston, you’ll get the SEO services you will need.

Johnston requires a three-step method of SEO. On-page optimization is the initial step of your process. This procedure involves making changes to a site so that you can improve its search engine results. On-page optimization is capable of showing the major search engines what your website should be ranking for. There are numerous on-page optimization techniques that can improve your site’s rankings, like creating SEO-friendly content for your personal site.

The 2nd step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the primary components of off-page optimization is building links. Off-page optimization is a means to show search engine listings that your internet site is a reliable source of information.

The next step is local search engine optimisation. This really is required for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is crucial also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll get the assistance that you need. Your contract may be adjusted when necessary.

You’ll receive monthly ranking reports, which will help you to see how your site is performing. This will help you to see which keyphrases are yielding the best results. It is going to reveal to you how your search rankings are already improving from month to month.

Google Analytics is going to be set up on your site, which suggests it will be simpler for you to monitor the traffic your internet site is receiving. You’ll also be able to discover what percentage of the visitors to your web site are finding your blog via search engines like google.

If you’re thinking about utilizing Tom Johnston, you can contact him to get a free video analysis of your site. The analysis may also compare your blog to competing sites. Because this consultation will likely be absolutely free, there is not any basis for you do not to take full advantage of it.

It’s vital for your company being optimized for search engines. Strong SEO is crucial to the fitness of any business. Whether you run a big national company or a small, locally-based company, you can rely Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to find out more.

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  • CA