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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Antioch California

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO may benefit your business in several ways. SEO can generate leads, increase web traffic for your site, and deliver an improved user experience. However, poor quality SEO might be damaging to your site. Tom Johnston offers the expert Search engine optimization services you need. Johnston is definitely an experienced professional which has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you choose to use Johnston, you’ll have the SEO services you need.

      Johnston takes a three-step strategy to SEO. On-page optimization is the initial step from the process. This method involves making changes to some site in order to improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your web site must be ranking for. There are several on-page optimization techniques that could increase your site’s rankings, such as creating SEO-friendly content for your site.

      The second step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the main elements of off-page optimization is backlink building. Off-page optimization is ways to show search engines like google that your website is a trustworthy method to obtain information.

      Your third step is local seo. This really is required for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll get the assistance you need. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will allow you to see which search terms are yielding the greatest results. It will also show you the way your search rankings have been improving from month to month.

      Google Analytics is going to be attached to your web site, which suggests it will be simpler so that you can monitor the traffic your site is receiving. You’ll likewise be able to find out what number of the people to your blog are finding your website via search engine listings.

      If you’re thinking about working with Tom Johnston, you are able to contact him to get a free video analysis of the site. The analysis will even compare your site to competing sites. Simply because this consultation will probably be totally free, there is no cause of you not to make the most of it.

      It’s vital for your company being optimized for search engine listings. Strong SEO is vital to the health of any company. Whether you have a huge national company or perhaps a small, locally-based company, you can rely Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to learn more.

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      • 3 Map Pack
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      • Bing
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      • Web
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      • 37.931997
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      • Contra Costa
      • Antioch
      • California
      • CA