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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Angels Camp California

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO will manage to benefit your organization in numerous ways. SEO can generate leads, increase targeted traffic for your site, and deliver a greater user experience. However, sub-standard SEO may be damaging for your site. Tom Johnston can offer the expert Search engine optimization services that you need. Johnston is surely an experienced professional which has been operating in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you select to do business with Johnston, you’ll receive the Search engine optimization services you want.

Johnston requires a three-step method of SEO. On-page optimization is the first step from the process. This method involves making changes to your site as a way to improve its search engine rankings. On-page optimization can show search engines like yahoo what your site must be ranking for. There are several on-page optimization techniques that could increase your site’s rankings, including creating SEO-friendly content for the site.

The second step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of many aspects of off-page optimization is link-building. Off-page optimization is ways to show search engines like yahoo that your website is a trustworthy source of information.

The next step is local search engine optimisation. This really is essential for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is important too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll get the services that you require. Your contract could be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will assist you to see which search terms are yielding greatest results. It will also explain to you the way your search rankings happen to be improving from month to month.

Google Analytics will be placed on your site, which implies it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to view what number of the website visitors to your site have found your blog via search engines.

If you’re interested in utilizing Tom Johnston, it is possible to contact him for a free video analysis of your site. The analysis will even compare your site to competing sites. Simply because this consultation will likely be absolutely free, there is not any basis for you do not to make the most of it.

It’s necessary for your company to become optimized for search engines like yahoo. Strong SEO is crucial to the fitness of any business. Whether you operate a big national company or even a small, locally-based company, you can trust Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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