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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Alturas California

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO can benefit your organization in a number of ways. SEO can generate leads, increase targeted traffic for your site, and deliver a much better user experience. However, bad quality SEO could be damaging to your site. Tom Johnston can provide the expert Search marketing services that you need. Johnston is an experienced professional that has been operating in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you choose to use Johnston, you’ll have the SEO services you will need.

Johnston has a three-step strategy to SEO. On-page optimization is the first task in the process. This process involves making changes into a site to be able to improve its search engine results. On-page optimization can display search engines like Google what your website ought to be ranking for. There are numerous on-page optimization techniques that could increase your site’s rankings, for example creating SEO-friendly content for your personal site.

The next step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the many parts of off-page optimization is building links. Off-page optimization is a way to show search engines like yahoo that your website is a trustworthy source of information.

The 3rd step is local search engine marketing. This is necessary for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is essential also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll get the help that you desire. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will allow you to discover how your website is performing. This will allow you to see which search terms are yielding ideal results. It will likewise explain to you the way your search rankings have already been improving from month to month.

Google Analytics will probably be installed on your website, which suggests it will be simpler that you can monitor the traffic your internet site is receiving. You’ll also be able to see how many of the people to your blog have found your blog via search engines like yahoo.

If you’re enthusiastic about utilizing Tom Johnston, you can contact him for any free video analysis of your respective site. The analysis will likely compare your web site to competing sites. Since this consultation will likely be totally free, there is absolutely no basis for you not to take advantage of it.

It’s necessary for your small business to get optimized for search engines like yahoo. Strong SEO is crucial to the fitness of any organization. Whether you operate a huge national company or a small, locally-based company, you can rely Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to learn more.

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