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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Altaville California

Tom Johnston Can Be Your Most Suitable Choice For SEO

Professional SEO will manage to benefit your business in a number of ways. SEO can generate leads, increase traffic for your site, and deliver a greater user experience. However, low quality SEO might be damaging to the site. Tom Johnston can offer the expert Search engine optimization services that you desire. Johnston is undoubtedly an experienced professional that has been working in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you choose to work alongside Johnston, you’ll receive the Search engine optimization services you want.

Johnston needs a three-step approach to SEO. On-page optimization is the first task of your process. This process involves making changes to a site in order to improve its search engine rankings. On-page optimization can present search engines what your site should be ranking for. There are several on-page optimization techniques that may boost your site’s rankings, for example creating SEO-friendly content to your site.

The second step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the primary parts of off-page optimization is link building. Off-page optimization is a means to show search engine listings that your internet site is a reliable way to obtain information.

The 3rd step is local search engine marketing. This is certainly required for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll be able to get the support that you need. Your contract can be adjusted as needed.

You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will enable you to see which search phrases are yielding the best results. It will also explain to you the way your search rankings have been improving from month to month.

Google Analytics will likely be placed on your blog, which implies it will be simpler that you can monitor the traffic your website is receiving. You’ll also be able to see what number of the people to your web site have realized your web site via search engines like google.

If you’re considering utilizing Tom Johnston, you are able to contact him for a free video analysis of your site. The analysis may also compare your website to competing sites. Simply because this consultation will likely be free of charge, there is no reason for you not to make the most of it.

It’s essential for your small business to be optimized for search engine listings. Strong SEO is vital to the healthiness of any organization. Whether you operate a large national company or perhaps a small, locally-based company, you can rely Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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