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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Aliso Viejo California

Tom Johnston Is Your Best Choice For SEO

Professional SEO will benefit your organization in numerous ways. SEO can generate leads, get more traffic to the site, and deliver an improved user experience. However, bad quality SEO could be damaging for your site. Tom Johnston provides the expert Search marketing services that you desire. Johnston is surely an experienced professional which has been employed in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you select to work alongside Johnston, you’ll get the Search engine optimization services you will need.

Johnston has a three-step method of SEO. On-page optimization is the first task of your process. This technique involves making changes to your site so that you can improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your blog must be ranking for. There are numerous on-page optimization techniques that can enhance your site’s rankings, like creating SEO-friendly content for your personal site.

The next step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the many elements of off-page optimization is building links. Off-page optimization is a method to show search engines that your internet site is a reliable source of information.

The third step is local search engine marketing. This is certainly required for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is essential also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll can get the support you need. Your contract can be adjusted when needed.

You’ll receive monthly ranking reports, which will help you to see how your website is performing. This will allow you to see which search phrases are yielding the greatest results. It will also show you the way your search rankings have already been improving from month to month.

Google Analytics will likely be placed on your web site, which implies it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to see how many of the people to your blog have realized your website via search engines.

If you’re interested in working together with Tom Johnston, you can contact him for the free video analysis of your site. The analysis will likely compare your website to competing sites. As this consultation will probably be free of charge, there is absolutely no reason for you do not to take full advantage of it.

It’s vital for your company to be optimized for search engine listings. Strong SEO is crucial to the healthiness of any organization. Whether you have a big national company or even a small, locally-based company, you can trust Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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