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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Albany California

Tom Johnston Is Your Most Suitable Choice For SEO

Professional SEO may benefit your small business in many ways. SEO can generate leads, increase targeted traffic to your site, and deliver a much better user experience. However, bad quality SEO may be damaging in your site. Tom Johnston can provide the expert Search marketing services that you desire. Johnston is surely an experienced professional which has been working in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you choose to work alongside Johnston, you’ll have the SEO services you require.

Johnston requires a three-step strategy to SEO. On-page optimization is step one in the process. This method involves making changes to a site in order to improve its search engine ranking positions. On-page optimization can show the major search engines what your website must be ranking for. There are numerous on-page optimization techniques that could boost your site’s rankings, including creating SEO-friendly content for your site.

The next step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of many parts of off-page optimization is link building. Off-page optimization is a method to show search engines like yahoo that your internet site is a trustworthy source of information.

The next step is local search engine marketing. This really is necessary for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is essential also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll be able to get the assistance you need. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to find out how your site is performing. This will enable you to see which search phrases are yielding the greatest results. It will also demonstrate how your search rankings happen to be improving from month to month.

Google Analytics will be set up on your blog, which suggests it will be simpler that you should monitor the traffic your website is receiving. You’ll likewise be able to see what number of the targeted traffic to your site have realized your site via search engines.

If you’re enthusiastic about working with Tom Johnston, it is possible to contact him for the free video analysis of your respective site. The analysis will even compare your website to competing sites. Since this consultation will probably be totally free, there is absolutely no reason behind you not to make the most of it.

It’s vital for your small business to get optimized for search engines. Strong SEO is vital to the health of any business. Whether you manage a large national company or perhaps a small, locally-based company, you can depend on Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to acquire more information.

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