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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      California

      Local SEO Marketing Company Serving Alameda California

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO will manage to benefit your small business in many ways. SEO can generate leads, increase web traffic to the site, and deliver an improved user experience. However, poor quality SEO may be damaging for your site. Tom Johnston offers the expert SEO services you need. Johnston is definitely an experienced professional which has been doing work in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you select to work alongside Johnston, you’ll have the Search engine optimization services you require.

      Johnston takes a three-step procedure for SEO. On-page optimization is the first step of your process. This procedure involves making changes to your site so that you can improve its search engine results. On-page optimization can present search engines like yahoo what your web site needs to be ranking for. There are many on-page optimization techniques that could boost your site’s rankings, like creating SEO-friendly content for the site.

      The second step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the primary parts of off-page optimization is link building. Off-page optimization is a method to show search engines that your site is a reliable way to obtain information.

      The third step is local search engine optimization. This can be necessary for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is important at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance within the short-term or long term help, you’ll can get the assistance you need. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will allow you to observe how your internet site is performing. This will help you to see which search phrases are yielding ideal results. It will also show you how your search rankings happen to be improving from month to month.

      Google Analytics is going to be installed on your site, which implies it will be simpler so that you can monitor the traffic your site is receiving. You’ll likewise be able to find out what number of the people to your site are discovering your website via search engines like google.

      If you’re thinking about working with Tom Johnston, it is possible to contact him to get a free video analysis of your own site. The analysis may also compare your website to competing sites. Since this consultation is going to be absolutely free, there is no basis for you not to take advantage of it.

      It’s essential for your organization to be optimized for search engine listings. Strong SEO is vital to the healthiness of any organization. Whether you have a big national company or perhaps a small, locally-based company, you can trust Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com for more information.

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      • Alameda
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      • CA