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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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California

Local SEO Marketing Company Serving Agoura Hills California

Tom Johnston Is The Most Suitable Choice For SEO

Professional SEO will benefit your business in a number of ways. SEO can generate leads, increase web traffic to the site, and deliver a better user experience. However, sub-standard SEO may be damaging for your site. Tom Johnston offers the expert SEO services that you desire. Johnston is an experienced professional that has been doing work in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you select to do business with Johnston, you’ll receive the Search marketing services you need.

Johnston takes a three-step approach to SEO. On-page optimization is the first step from the process. This procedure involves making changes to your site in order to improve its search engine ranking positions. On-page optimization can display search engines what your blog should be ranking for. There are several on-page optimization techniques that will boost your site’s rankings, for example creating SEO-friendly content for your personal site.

The 2nd step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the primary elements of off-page optimization is building links. Off-page optimization is ways to show search engines like yahoo that your site is a trustworthy method to obtain information.

The 3rd step is local search engine marketing. This can be necessary for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is crucial as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance inside the short-term or long term help, you’ll can get the services that you need. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will allow you to see how your website is performing. This will allow you to see which keyphrases are yielding the greatest results. It is going to explain to you the way your search rankings are already improving from month to month.

Google Analytics will be set up on your website, which means it will be simpler that you can monitor the traffic your site is receiving. You’ll likewise be able to discover what percentage of the website visitors to your blog have found your blog via search engines like google.

If you’re interested in dealing with Tom Johnston, it is possible to contact him to get a free video analysis of the site. The analysis will also compare your site to competing sites. Since this consultation is going to be totally free, there is no basis for you do not to take full advantage of it.

It’s necessary for your organization being optimized for search engines like google. Strong SEO is crucial to the healthiness of any organization. Whether you run a big national company or perhaps a small, locally-based company, you can rely Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to learn more.

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