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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Arkansas

      Local SEO Marketing Company Serving Norman Arkansas

      Tom Johnston Will Be Your Best Choice For SEO

      Professional SEO will benefit your company in many ways. SEO can generate leads, increase traffic in your site, and deliver a better user experience. However, sub-standard SEO may be damaging in your site. Tom Johnston offers the expert Search marketing services that you require. Johnston is surely an experienced professional which has been operating in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you select to work with Johnston, you’ll obtain the SEO services you want.

      Johnston requires a three-step procedure for SEO. On-page optimization is the initial step of your process. This technique involves making changes to a site in order to improve its search engine rankings. On-page optimization can display the major search engines what your site must be ranking for. There are lots of on-page optimization techniques that may enhance your site’s rankings, like creating SEO-friendly content for your site.

      The 2nd step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the primary components of off-page optimization is building links. Off-page optimization is a means to show search engines like google that your site is a reliable way to obtain information.

      The 3rd step is local seo. This can be required for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll get the services that you need. Your contract might be adjusted as required.

      You’ll receive monthly ranking reports, which will allow you to observe how your website is performing. This will assist you to see which search terms are yielding greatest results. It will also show you the way your search rankings are already improving from month to month.

      Google Analytics will likely be installed on your web site, meaning it will be easier so that you can monitor the traffic your website is receiving. You’ll likewise be able to view what percentage of the targeted traffic to your blog have found your web site via search engines like google.

      If you’re enthusiastic about utilizing Tom Johnston, you can contact him for the free video analysis of your site. The analysis may also compare your blog to competing sites. As this consultation will probably be free of charge, there is no basis for you do not to take full advantage of it.

      It’s important for your company to get optimized for search engines like google. Strong SEO is essential to the healthiness of any organization. Whether you operate a huge national company or even a small, locally-based company, you can rely on Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to learn more.

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