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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Arkansas

      Local SEO Marketing Company Serving Hazen Arkansas

      Tom Johnston Is The Most Suitable Choice For SEO

      Professional SEO may benefit your small business in a number of ways. SEO can generate leads, increase targeted traffic for your site, and deliver a better user experience. However, poor quality SEO can be damaging to your site. Tom Johnston can provide the expert Search marketing services that you require. Johnston is surely an experienced professional which has been operating in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you choose to work alongside Johnston, you’ll get the Search engine optimization services you require.

      Johnston takes a three-step method of SEO. On-page optimization is the initial step in the process. This method involves making changes to some site in order to improve its search engine rankings. On-page optimization can show search engines like Google what your website ought to be ranking for. There are several on-page optimization techniques that will enhance your site’s rankings, for example creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the many parts of off-page optimization is link building. Off-page optimization is a means to show search engine listings that your site is a trustworthy source of information.

      The next step is local search engine marketing. This really is important for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is important also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance within the short-term or long term help, you’ll be capable of getting the services that you need. Your contract could be adjusted when needed.

      You’ll receive monthly ranking reports, which will assist you to see how your internet site is performing. This will assist you to see which search phrases are yielding the greatest results. It is going to show you the way your search rankings are already improving from month to month.

      Google Analytics will likely be set up on your web site, which means it will be easier that you should monitor the traffic your website is receiving. You’ll likewise be able to view what number of the visitors to your web site have found your web site via search engines.

      If you’re considering working together with Tom Johnston, you may contact him for the free video analysis of your respective site. The analysis will even compare your site to competing sites. As this consultation will probably be free of charge, there is absolutely no reason for you do not to take advantage of it.

      It’s necessary for your company to become optimized for search engine listings. Strong SEO is important to the healthiness of any organization. Whether you run a sizable national company or even a small, locally-based company, you can depend on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com for more information.

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