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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Bryant Arkansas
Tom Johnston Can Be Your Smart Choice For SEO
Professional SEO may benefit your small business in several ways. SEO can generate leads, increase traffic to the site, and deliver a better user experience. However, bad quality SEO might be damaging in your site. Tom Johnston provides the expert Search engine optimization services that you desire. Johnston is definitely an experienced professional that has been employed in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll get the Search marketing services you will need.
Johnston takes a three-step strategy to SEO. On-page optimization is the initial step of the process. This procedure involves making changes to a site in order to improve its search engine rankings. On-page optimization can present the major search engines what your site must be ranking for. There are numerous on-page optimization techniques that could boost your site’s rankings, such as creating SEO-friendly content to your site.
The 2nd step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the main aspects of off-page optimization is link-building. Off-page optimization is ways to show search engines that your site is a reliable supply of information.
The third step is local search engine optimization. This really is essential for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll get the help that you need. Your contract can be adjusted as needed.
You’ll receive monthly ranking reports, which will allow you to see how your internet site is performing. This will assist you to see which search phrases are yielding greatest results. It will show you the way your search rankings have already been improving from month to month.
Google Analytics is going to be attached to your web site, which means it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to view how many of the visitors to your site are finding your website via search engine listings.
If you’re thinking about dealing with Tom Johnston, it is possible to contact him for the free video analysis of your own site. The analysis may also compare your web site to competing sites. As this consultation will likely be absolutely free, there is not any reason for you not to take advantage of it.
It’s vital for your business being optimized for search engine listings. Strong SEO is essential to the healthiness of any organization. Whether you have a sizable national company or a small, locally-based company, you can trust Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to acquire more information.
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