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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Yuma Arizona
Tom Johnston Is Your Best Option For SEO
Professional SEO can benefit your organization in a number of ways. SEO can generate leads, increase traffic for your site, and deliver an improved user experience. However, sub-standard SEO might be damaging to the site. Tom Johnston offers the expert Search marketing services that you need. Johnston is undoubtedly an experienced professional which has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you choose to use Johnston, you’ll have the SEO services you will need.
Johnston takes a three-step procedure for SEO. On-page optimization is step one of the process. This method involves making changes to a site so that you can improve its search engine results. On-page optimization can present the major search engines what your site needs to be ranking for. There are lots of on-page optimization techniques that could improve your site’s rankings, including creating SEO-friendly content for your personal site.
The next step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the main elements of off-page optimization is link building. Off-page optimization is a way to show search engines like yahoo that your internet site is a reliable way to obtain information.
Your third step is local seo. This is certainly important for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is essential too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll be able to get the help that you need. Your contract may be adjusted as needed.
You’ll receive monthly ranking reports, which will allow you to observe how your website is performing. This will enable you to see which search terms are yielding ideal results. It is going to explain to you the way your search rankings have already been improving from month to month.
Google Analytics will likely be attached to your site, which implies it will be simpler that you should monitor the traffic your website is receiving. You’ll also be able to see what number of the website visitors to your blog are discovering your site via search engine listings.
If you’re considering utilizing Tom Johnston, it is possible to contact him for a free video analysis of your site. The analysis may also compare your site to competing sites. Because this consultation will be free of charge, there is absolutely no basis for you not to take advantage of it.
It’s necessary for your organization being optimized for search engines like yahoo. Strong SEO is crucial to the healthiness of any organization. Whether you manage a big national company or possibly a small, locally-based company, you can trust Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to acquire more information.
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