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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Williams Arizona
Tom Johnston Is The Smart Choice For SEO
Professional SEO will manage to benefit your company in a number of ways. SEO can generate leads, increase traffic to your site, and deliver an improved user experience. However, low quality SEO can be damaging in your site. Tom Johnston provides the expert Search marketing services that you require. Johnston is undoubtedly an experienced professional that has been doing work in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you select to use Johnston, you’ll obtain the SEO services you want.
Johnston has a three-step procedure for SEO. On-page optimization is the first task of the process. This process involves making changes to a site so that you can improve its search engine rankings. On-page optimization can show search engines like Google what your website needs to be ranking for. There are lots of on-page optimization techniques that could improve your site’s rankings, including creating SEO-friendly content for the site.
The second step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the primary components of off-page optimization is building links. Off-page optimization is a means to show search engines like google that your internet site is a trustworthy supply of information.
Your third step is local search engine marketing. This can be required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is crucial also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll be able to get the assistance that you require. Your contract may be adjusted when needed.
You’ll receive monthly ranking reports, which will assist you to find out how your internet site is performing. This will allow you to see which keyphrases are yielding ideal results. It is going to show you how your search rankings have already been improving from month to month.
Google Analytics will likely be installed on your site, meaning it will be easier so that you can monitor the traffic your website is receiving. You’ll also be able to discover what number of the people to your website are discovering your blog via search engines like google.
If you’re enthusiastic about working together with Tom Johnston, it is possible to contact him for a free video analysis of your respective site. The analysis will also compare your website to competing sites. Since this consultation will probably be totally free, there is no reason for you not to make the most of it.
It’s necessary for your company to be optimized for search engines. Strong SEO is essential to the fitness of any business. Whether you run a sizable national company or a small, locally-based company, you can depend on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to find out more.
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