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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Arizona

      Local SEO Marketing Company Serving Sells Arizona

      Tom Johnston Can Be Your Best Choice For SEO

      Professional SEO will benefit your business in numerous ways. SEO can generate leads, increase web traffic in your site, and deliver a much better user experience. However, sub-standard SEO could be damaging for your site. Tom Johnston can provide the expert SEO services that you desire. Johnston is definitely an experienced professional that has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to work with Johnston, you’ll get the Search marketing services you need.

      Johnston has a three-step strategy to SEO. On-page optimization is the initial step of your process. This process involves making changes to some site in order to improve its search engine rankings. On-page optimization can present search engines like yahoo what your web site ought to be ranking for. There are many on-page optimization techniques that will boost your site’s rankings, including creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the many components of off-page optimization is backlink building. Off-page optimization is a means to show search engines like yahoo that your internet site is a trustworthy supply of information.

      Your third step is local seo. This is important for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is important also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll get the help that you need. Your contract can be adjusted as needed.

      You’ll receive monthly ranking reports, which will allow you to discover how your website is performing. This will help you to see which keyphrases are yielding the best results. It will also demonstrate the way your search rankings are already improving from month to month.

      Google Analytics is going to be set up on your web site, which implies it will be easier for you to monitor the traffic your internet site is receiving. You’ll likewise be able to view how many of the people to your web site are discovering your website via search engines like yahoo.

      If you’re thinking about utilizing Tom Johnston, you can contact him for any free video analysis of your site. The analysis will likely compare your site to competing sites. Since this consultation will be free of charge, there is not any reason for you do not to benefit from it.

      It’s necessary for your company to be optimized for search engines like google. Strong SEO is essential to the health of any company. Whether you run a huge national company or perhaps a small, locally-based company, you can depend on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to learn more.

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