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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Arizona

      Local SEO Marketing Company Serving Sedona Arizona

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO will manage to benefit your business in many ways. SEO can generate leads, get more traffic to the site, and deliver a greater user experience. However, sub-standard SEO may be damaging to the site. Tom Johnston offers the expert Search engine optimization services that you desire. Johnston is definitely an experienced professional which has been operating in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you select to use Johnston, you’ll have the SEO services you want.

      Johnston takes a three-step approach to SEO. On-page optimization is step one of your process. This technique involves making changes to a site so that you can improve its search engine ranking positions. On-page optimization can display search engines like yahoo what your site should be ranking for. There are lots of on-page optimization techniques that can boost your site’s rankings, such as creating SEO-friendly content to your site.

      The 2nd step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the many components of off-page optimization is link building. Off-page optimization is ways to show search engines like yahoo that your website is a trustworthy supply of information.

      The third step is local search engine optimisation. This can be necessary for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is essential at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll be able to get the services you need. Your contract might be adjusted as needed.

      You’ll receive monthly ranking reports, which will allow you to discover how your site is performing. This will help you to see which search terms are yielding ideal results. It will also explain to you the way your search rankings have been improving from month to month.

      Google Analytics is going to be installed on your web site, meaning it will be simpler that you should monitor the traffic your site is receiving. You’ll likewise be able to find out what number of the website visitors to your web site are finding your web site via search engines like yahoo.

      If you’re thinking about working with Tom Johnston, you may contact him for a free video analysis of your site. The analysis will even compare your website to competing sites. Since this consultation will likely be free of charge, there is no cause of you do not to make the most of it.

      It’s important for your business to be optimized for search engines like google. Strong SEO is crucial to the healthiness of any business. Whether you manage a sizable national company or possibly a small, locally-based company, you can depend on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to learn more.

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