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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Arizona

      Local SEO Marketing Company Serving Holbrook Arizona

      Tom Johnston Is Your Best Option For SEO

      Professional SEO may benefit your small business in numerous ways. SEO can generate leads, increase traffic for your site, and deliver an improved user experience. However, sub-standard SEO may be damaging to your site. Tom Johnston provides the expert SEO services that you need. Johnston is undoubtedly an experienced professional that has been doing work in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you select to work alongside Johnston, you’ll have the Search engine optimization services you require.

      Johnston requires a three-step approach to SEO. On-page optimization is the initial step of your process. This method involves making changes to some site to be able to improve its search engine results. On-page optimization can display the major search engines what your web site ought to be ranking for. There are lots of on-page optimization techniques that can improve your site’s rankings, like creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the many elements of off-page optimization is building links. Off-page optimization is a way to show search engines that your website is a reliable method to obtain information.

      Your third step is local search engine marketing. This is certainly required for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll get the services that you require. Your contract could be adjusted when necessary.

      You’ll receive monthly ranking reports, which will help you to discover how your internet site is performing. This will enable you to see which search terms are yielding the best results. It will show you the way your search rankings are already improving from month to month.

      Google Analytics is going to be attached to your web site, which implies it will be simpler that you should monitor the traffic your website is receiving. You’ll likewise be able to discover how many of the targeted traffic to your blog are discovering your web site via search engine listings.

      If you’re considering utilizing Tom Johnston, you may contact him for any free video analysis of your own site. The analysis will also compare your website to competing sites. As this consultation will probably be free of charge, there is no reason for you do not to take full advantage of it.

      It’s necessary for your company to be optimized for search engine listings. Strong SEO is important to the fitness of any business. Whether you manage a huge national company or even a small, locally-based company, you can rely Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to learn more.

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