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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Globe Arizona
Tom Johnston Can Be Your Smart Choice For SEO
Professional SEO may benefit your business in a number of ways. SEO can generate leads, increase web traffic in your site, and deliver a better user experience. However, poor quality SEO might be damaging for your site. Tom Johnston can offer the expert Search engine optimization services that you desire. Johnston is undoubtedly an experienced professional which has been working in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you select to work alongside Johnston, you’ll receive the SEO services you will need.
Johnston has a three-step strategy to SEO. On-page optimization is the first step from the process. This method involves making changes into a site as a way to improve its search engine results. On-page optimization can show search engines what your website needs to be ranking for. There are many on-page optimization techniques that will increase your site’s rankings, for example creating SEO-friendly content for your site.
Another step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the primary components of off-page optimization is building links. Off-page optimization is a means to show search engines like google that your site is a reliable source of information.
The third step is local search engine optimization. This is certainly necessary for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is vital at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance from the short-term or long-term help, you’ll can get the help that you need. Your contract may be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to find out how your website is performing. This will enable you to see which search phrases are yielding greatest results. It will show you how your search rankings have already been improving from month to month.
Google Analytics will likely be installed on your web site, which means it will be easier for you to monitor the traffic your internet site is receiving. You’ll also be able to discover how many of the website visitors to your site are finding your blog via search engines like google.
If you’re enthusiastic about working together with Tom Johnston, you can contact him for any free video analysis of the site. The analysis will also compare your blog to competing sites. Simply because this consultation is going to be totally free, there is absolutely no basis for you do not to benefit from it.
It’s important for your small business being optimized for search engine listings. Strong SEO is important to the healthiness of any business. Whether you run a large national company or even a small, locally-based company, you can trust Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to acquire more information.
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