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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Arizona

      Local SEO Marketing Company Serving Central Arizona

      Tom Johnston Will Be Your Smart Choice For SEO

      Professional SEO may benefit your company in numerous ways. SEO can generate leads, get more traffic to the site, and deliver a much better user experience. However, bad quality SEO could be damaging in your site. Tom Johnston provides the expert Search marketing services you need. Johnston is undoubtedly an experienced professional that has been doing work in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you select to do business with Johnston, you’ll have the SEO services you want.

      Johnston takes a three-step method of SEO. On-page optimization is step one from the process. This technique involves making changes to your site in order to improve its search engine ranking positions. On-page optimization can present search engines like Google what your blog should be ranking for. There are many on-page optimization techniques that will boost your site’s rankings, including creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the primary elements of off-page optimization is building links. Off-page optimization is a method to show search engine listings that your site is a trustworthy supply of information.

      The third step is local seo. This is certainly important for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is important at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll be able to get the assistance that you need. Your contract might be adjusted when needed.

      You’ll receive monthly ranking reports, which will assist you to observe how your site is performing. This will assist you to see which search phrases are yielding the best results. It is going to explain to you how your search rankings have been improving from month to month.

      Google Analytics will likely be placed on your web site, meaning it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to find out what number of the people to your blog are discovering your site via search engines.

      If you’re thinking about utilizing Tom Johnston, you may contact him to get a free video analysis of your own site. The analysis will also compare your site to competing sites. Because this consultation will be free of charge, there is not any basis for you not to take advantage of it.

      It’s necessary for your company to become optimized for search engines like yahoo. Strong SEO is crucial to the fitness of any business. Whether you run a large national company or even a small, locally-based company, you can rely Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com for more information.

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