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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Arizona

      Local SEO Marketing Company Serving Catalina Arizona

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO will benefit your organization in numerous ways. SEO can generate leads, increase targeted traffic in your site, and deliver a much better user experience. However, bad quality SEO can be damaging for your site. Tom Johnston provides the expert Search marketing services that you require. Johnston is definitely an experienced professional which has been working in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small companies to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you choose to work alongside Johnston, you’ll get the Search marketing services you will need.

      Johnston has a three-step approach to SEO. On-page optimization is the initial step of your process. This process involves making changes to a site as a way to improve its search engine ranking positions. On-page optimization can present the major search engines what your web site should be ranking for. There are numerous on-page optimization techniques that could improve your site’s rankings, like creating SEO-friendly content for your site.

      Another step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the primary components of off-page optimization is link-building. Off-page optimization is a means to show search engine listings that your website is a trustworthy method to obtain information.

      The 3rd step is local search engine optimisation. This really is essential for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is essential also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll be capable of getting the services you need. Your contract could be adjusted when needed.

      You’ll receive monthly ranking reports, which will enable you to observe how your site is performing. This will help you to see which search terms are yielding the best results. It will show you how your search rankings have been improving from month to month.

      Google Analytics will probably be installed on your site, meaning it will be simpler for you to monitor the traffic your website is receiving. You’ll also be able to discover what number of the people to your blog have found your site via search engines.

      If you’re considering working together with Tom Johnston, you can contact him for any free video analysis of your site. The analysis will even compare your site to competing sites. Because this consultation is going to be totally free, there is absolutely no basis for you not to take advantage of it.

      It’s essential for your small business being optimized for search engines like google. Strong SEO is vital to the healthiness of any business. Whether you have a huge national company or a small, locally-based company, you can rely Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com for more information.

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