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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Arizona

      Local SEO Marketing Company Serving Casa Grande Arizona

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO can benefit your business in a number of ways. SEO can generate leads, increase traffic for your site, and deliver a greater user experience. However, bad quality SEO can be damaging for your site. Tom Johnston provides the expert Search engine optimization services that you need. Johnston is surely an experienced professional that has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you choose to do business with Johnston, you’ll receive the SEO services you require.

      Johnston takes a three-step approach to SEO. On-page optimization is the first step of your process. This method involves making changes into a site as a way to improve its search engine rankings. On-page optimization can present the major search engines what your web site ought to be ranking for. There are lots of on-page optimization techniques that will enhance your site’s rankings, such as creating SEO-friendly content for the site.

      The second step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the main parts of off-page optimization is link-building. Off-page optimization is a means to show search engines like yahoo that your internet site is a reliable supply of information.

      The next step is local seo. This really is essential for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is crucial as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll be able to get the help you need. Your contract might be adjusted as required.

      You’ll receive monthly ranking reports, which will enable you to find out how your site is performing. This will help you to see which search terms are yielding greatest results. It will also demonstrate how your search rankings are already improving from month to month.

      Google Analytics is going to be placed on your blog, which suggests it will be easier that you should monitor the traffic your site is receiving. You’ll also be able to discover what number of the people to your site have realized your blog via search engines like yahoo.

      If you’re considering working with Tom Johnston, you are able to contact him for a free video analysis of the site. The analysis will also compare your website to competing sites. As this consultation will likely be absolutely free, there is not any reason behind you not to benefit from it.

      It’s important for your business to become optimized for search engine listings. Strong SEO is important to the healthiness of any business. Whether you have a big national company or possibly a small, locally-based company, you can trust Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to learn more.

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