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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Alpine Arizona
Tom Johnston Can Be Your Smart Choice For SEO
Professional SEO will manage to benefit your small business in a number of ways. SEO can generate leads, increase web traffic in your site, and deliver a greater user experience. However, poor quality SEO may be damaging in your site. Tom Johnston offers the expert SEO services that you desire. Johnston is undoubtedly an experienced professional which has been operating in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you choose to do business with Johnston, you’ll obtain the Search marketing services you need.
Johnston has a three-step approach to SEO. On-page optimization is the first task from the process. This method involves making changes into a site so that you can improve its search engine rankings. On-page optimization is capable of showing the major search engines what your site should be ranking for. There are numerous on-page optimization techniques that can increase your site’s rankings, including creating SEO-friendly content for your personal site.
The next step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of many elements of off-page optimization is building links. Off-page optimization is a method to show search engine listings that your site is a reliable source of information.
The third step is local search engine marketing. This is certainly required for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is crucial too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll can get the services that you need. Your contract could be adjusted when needed.
You’ll receive monthly ranking reports, which will help you to find out how your internet site is performing. This will assist you to see which keyphrases are yielding the greatest results. It will also reveal to you how your search rankings are already improving from month to month.
Google Analytics will probably be set up on your web site, meaning it will be simpler that you can monitor the traffic your internet site is receiving. You’ll likewise be able to view what number of the visitors to your web site are discovering your blog via search engines like google.
If you’re thinking about working with Tom Johnston, you are able to contact him to get a free video analysis of your respective site. The analysis will even compare your web site to competing sites. Since this consultation will be free of charge, there is not any cause of you not to benefit from it.
It’s vital for your business to get optimized for search engines. Strong SEO is crucial to the healthiness of any organization. Whether you operate a sizable national company or a small, locally-based company, you can trust Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to acquire more information.
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